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Grooming Lounge


“The Grooming Lounge” 


A Video News Release (VNR) as Multi-Purpose Marketing & PR Collateral

Writer & Producer: Michael McDavitt

Director: Tony Zanelotti

Concept & Initiative:

The team at The Grooming Lounge turned to Michael McDavitt of ARB to create and produce a compelling video news release (VNR) that could serve as a multi-purpose marketing and pr collateral. As a premiere, full-service men’s grooming destination — with haircuts, shoe shines, manicures, pedicures and more — Mr. McDavitt was challenged to produce a 5-minute video that would change of the perception of most men and the benefits of good grooming from head to toe. The VNR infuses humor as it does educational tips on how to look your best!